Issue 14 Why drishti

Why Drishti

   Name any sphere of human endeavor and every other day a magazine devoted to it is perhaps hitting the stands and another is vanishing into the blue. A truly topsy-turvy world.


  So, what is the raison d’etire for Drishti, the brain-child of the husband and wife team of Vikranth and Anuradha Vikranth?


   Vikranth is the Head of Anvi Grafix, a Graphic design and prining company and the publisher of magazine Drishti; Anuradha is a renowned Bharatanatyam danseuse – they are in widely different fields, but the synergy of Vikranth’s design and publishing background and Anuradha’s versatile creative talents has resulted in Drishti. Karnataka’s only magazine on Dance and Music.

Spotting a niche in the market for a magazine that vocers who’s who, what’s what, what’s on and so on, Auradha visualizes Drishti for art lovers, connoisseurs and serious students, with information about past, current and foorhcoming events, exclusive features and interviews, in-depth technical articles and a unique periodical directory of artists and art-related establishments.

   A disciple of Guru Nirupama Rajendra and Guru Narmada, Anuradha’a performances have enthralled art lovers, connoisseurs of dance and critics from all over India and abroad. In her foray into the magazine field as the moving force behind Drishti and as its Creative Director, She endeavors to bring to it the same dedication, energy and a fresh and eclectic perspective.

Narayana works enthusiastically with Anuradha and Vikranth in shapping Drishti into what it should or could be. Editing is his ‘recreation’; his idea of light reading is often just a dictionary! He says he is no scholor, no intellectual; nor a culture vulture. So there he is generally rooting for you, the reader, with his passion for brevity and clarity in com-munication, an eye for errors and a general light-heartedness towards issues that many would get all worked up about. He would like to ensure that Drishti informs, instructs, diverts and entertains in an easy, refreshing manner. He would gladly shoulder the blame if you find Drishti less highbrow than you would like it to be.